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Work highlights

For more than 20 years, I've been working to build a fairer, cleaner, more sustainable world.


Today Do This

As co-founder of Today Do This, I make it everybody's business to change the world for the better. We work with companies like Pfizer, Expedia and Speedo to harness the activist energy of employees, empowering them to make a positive impact as part of their day-to-day job. Our work has appeared in Quartz, The Guardian and Ethos Magazine. My goal is to put the power to create change in the hands of millions, if not billions, of people.

Thoughtful Works

I set up a consultancy to help social businesses grow. I did the brand strategy and copywriting for design label Mulberry Mongoose, a group of badass women making jewellery from snare wire in the Zambian bush. I created the brand architecture, strategy and copywriting for African eco-tourism pioneers Time + Tide. And I led a global guerrilla campaign promoting kindness and inclusivity that was covered by HuffPost, Positive News and Upworthy.

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Other activities

As a member of the D&AD Impact Council, I've been on the jury of the prestigious D&AD Impact Award for several years. I've also served as a judge for The Drum Social Purpose Awards.

I'm on the advisory board of 2269, a group of artists planning the 'Greatest Party of All Time'... almost 250 years from now! Prior to that, I was on the advisory board of Stuffstr, a circular economy tech startup.

I'm also a teacher, speaker and writer.


  • Top 10 Creative Leader Working to Change the World for the Better (2018)

  • Marketing Society Grand Prix (2015)

  • IPA Effectiveness Award (2014)

  • Cannes Lion Award (2013)

  • Marketing Academy Scholarship (2012)

Previous work

  • Brand strategy director @ Freemavens

  • Head of brand strategy @ Futerra Sustainability Communications

  • Brand strategy manager @ EDF Energy

  • Deputy director @ Business in the Community

  • Programme manager @ Illinois Clean Energy Community Foundation

  • Marketing director @ Farr Associates Architecture and Urban Design

  • Intern @ U.S. Environmental Protection Agency

  • Instagram
  • LinkedIn
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