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Work highlights

For 25 years, I've been working to build a fairer, cleaner, more sustainable world.

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Today Do This

As co-founder of Today Do This, I work with companies to drive action on sustainability. Together with clients like Pfizer, Expedia and Speedo, we make it easy for leaders and employees to see how ESG can help them achieve their wider business goals. Our work has appeared in Quartz, The Guardian and Ethos Magazine. My goal is to put the power to create change in the hands of millions, if not billions, of people.

Thoughtful Works

Thoughtful Works

I set up a consultancy to help social businesses grow. I've done the brand strategy and copywriting for design label Mulberry Mongoose, a group of badass women making jewellery from snare wire in the Zambian bush. I created the brand architecture, strategy and copywriting for African eco-tourism pioneers Time + Tide. And I led a global guerrilla campaign promoting kindness and inclusivity that was covered by HuffPost, Positive News and Upworthy.

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Other activities

As a member of the D&AD Impact Council, I've been on the jury of the prestigious D&AD Impact Award for several years. I've also served as a judge for The Drum Social Purpose Awards.

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I'm on the advisory board of 2269, a group of artists planning the 'Greatest Party of All Time'... almost 250 years from now! Prior to that, I was on the advisory board of Stuffstr, a circular economy tech startup.

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I'm also a teacher, speaker and writer.

Awards

  • Top 10 Creative Leader Working to Change the World for the Better (2018)

  • Marketing Society Grand Prix (2015)

  • IPA Effectiveness Award (2014)

  • Cannes Lion Award (2013)

  • Marketing Academy Scholarship (2012)

Previous work

  • Brand strategy director @ Freemavens

  • Head of brand strategy @ Futerra Sustainability Communications

  • Brand strategy manager @ EDF Energy

  • Deputy director @ Business in the Community

  • Programme manager @ Illinois Clean Energy Community Foundation

  • Marketing director @ Farr Associates Architecture and Urban Design

  • Intern @ U.S. Environmental Protection Agency

  • Instagram
  • LinkedIn

© 2025 by Daianna Karaian

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